The CD group and its history

History

Established in 1981 by Jean-Willy Bihler, Choco-Diffusion started out as a distributor of food products: chocolate, biscuits and caramels. The company has retained the characteristics of a family establishment, and has grown year-on-year since it was founded. Today, the group has diversified its business to include several famous chocolate brands (SwissDream, Goldkenn, Bibichoc), a copacking service, and the well-known coffee brand "La Semeuse", established in La Chaux-de-Fonds, Switzerland, in 1900.

In 2006, Nicolas Bihler, the son of the founder, took over as head of the company. The founder's four children work for Choco-Diffusion and help make it a company with strong values. It plans to remain a family-run business which enjoys a close working relationship with its consumers and employees.

The Choco-Diffusion group now employs more than 85 permanent staff members, which rises to 120 during peak seasonal production periods (Christmas and Easter).

1981
CHOCO-DIFFUSION SA founded

Distribution of the GOLDKENN brand on the Swiss market.
Import of products from neighbouring countries.

1989
Construction of the administration building

1993 First extension of the building
1998 Second extension of the building

1992
« Douceurs des Cimes » brand created

Launch of the tourist souvenir range

2000
Participation in the takeover of Pfister SA

With the Burrus family/SALPA group

2002
Gift basket range created

Gift basket project launched with Coop.

2005
Bibichoc brand created

Relaunch of the children's range.

2007
Logistics centre built

Crêt-du-Locle site

2010
Buyout of the company GOLDKENN SA

Office transferred from Geneva to Le Locle

2011
SwissDream brand launched

Rebranding of "Douceurs des Cimes"

2012
New GOLDKENN SA offices

Miami and Singapore

2015
Buyout of the La Semeuse cafés